Vevo (an abbreviation for 'video evolution') is an American multinational video hosting service founded on December 8, 2009, as a joint venture among three major record companies: Universal Music Group (UMG), Sony Music Entertainment (SME) and EMI. In August 2016, Warner Music Group (WMG), the third-largest record company, agreed to license premium videos from its artists onto Vevo.
Vevo only hosts music videos from both Universal Music Group and Sony Music Entertainment syndicated on YouTube and its website, with Google and Vevo sharing advertising and similar benefits. EMI also licensed its library of videos for Vevo shortly before its launch and its acquisition by UMG in 2012. Originally, Warner Music Group was reported to be considering hosting its content on the service after it launched, but formed an alliance with rival MTV Networks (now Viacom Media Networks). In August 2015, Vevo expressed renewed interest in licensing music from Warner Music Group, and its deal with WMG was completed on August 2, 2016, making the entirety of the "big three" record companies' music eligible for licensing for Vevo.
On May 24, 2018, Vevo announced that it's shutting down its consumer website and apps.